Vallerret Photography Glove Instagram Takeover Guidelines

Thank you for participating in a takeover of our Instagram page. The goal of our Instagram takeovers is simple: foster a community of winter photographers.

Because our community is built up by fellow photographers, the content of the Instagram story should be heavily focused on what goes on behind the scenes as a photographer. We want to see the photographer’s thought process, how s/he sets up a shot, what s/he has to do to get the photo. The end result is great but we really want to see what goes one behind the camera.

A successful takeover will benefit everyone. Here's how to do it: 
  • Share only content you produced or have the rights to share.
  • Share photos that are relevant to winter photography (can be sports photography, to urban, to beyond!
  • Always keep in mind you're speaking to a community of avid winter photographers.
  • Behind the scene shots are way more interesting to our community than the end result! Talk about your process and how you got the photo.

Behind thescene shots resonate with our followers

The following is a guideline for out Instagram takeovers.


  • Advertise your takeover on your own channel. To optimize visibility and engagement, announce on your own feed/story that you’ll be sharing your adventures on the @vallerret page.
  • Prepare 5-10 photos ahead of the takeover. Planning ahead will ensure your story is coherent and not just thrown together last minute.
  • Think of what you’ll say about each photo. Again, the end result photo is great but we really want to know what’s going on inside the photographer’s head. What were you thinking about when getting the shot? What steps did you take to compose it? What settings did you decide on? What struggles did you face to get the shot?
  • Introduce yourself to @vallerret’s following. Share a bit about who you are, what you do, and how you’d describe your photography. If relevant, explain your relationship with Vallerret. Are you an ambassador? A dedicated fan? A team shooter? Giving an intro will let the audience know what to expect over the week.
  • Add a short line saying it’s a takeover to the beginning of EACH post. You don’t have to reintroduce yourself every time but this will avoid confusion for new visitors.
  • As a minimum, use Vallerret’s hashtag #builtforwinter but feel free to get creative. Any hashtags you think are relevant are welcomed but it’s always a good idea to research your hashtags before to make sure they don’t refer or link to inappropriate content.
  • Get creative. Photos are great but if you have short captivating video content you’d like to share instead, go for it! 

This video of team shooter Lukas Reidl faceplanting was entertaining and engaging.


  • Don’t use third-party plugs, other brand's hashtags or other brand mentions (although feel free to tag yourself or those in the photos)
  • Don't post content that showcases any illegal activity or showcases drugs or sexual content. Minimal swearing and alcohol are fine as long as it’s not overbearing and tacky.
  • Don't post and forget it. Engagement is key. Be sure to respond to comments and answer questions.


  • Once we have agreed upon an Instagram takeover, the photographer and Vallerret team will decide on a week that works for both parties.
  • Vallerret team and photographer will decide on the theme for the takeover
  • Photographer will prepare 5-10 shots with captivating and descriptive captions
  • Vallerret team will hand over login information before the takeover
  • Photographer will post content throughout the week.
If you have any questions or need help with content ideas, don’t hesitate to get in touch.
Help With Sizing


  1. Measure around the widest part of your hand with a relaxed open palm.
  2. Measure from base of hand to the tip of the middle finger.

PEASE NOTE:  We design our gloves to be snug for best camera feel possible. This sizing chart reflects snuggly fitted gloves.

    Unisex Size Guide XS S M L XL XXL
    Hand Girth cm  18 - 20  20 - 21 21 - 22 22 - 23 23 - 25 25-28
    inch  7.1 - 7.9   7.9 - 8.3  8.3 - 8.7 8.7 - 9.1 9.1 - 9.8 9.8-11.0
    Hand Length cm  16.0 - 17.5  17.5 - 18.5 18.0 - 19.0 19.0 - 20.0 20.5 - 22.0 22-24.0
    inch  6.3 - 6.9 6.9 - 7.2 7.1 - 7.5 7.5 - 7.9 8.1 - 8.7 8.7-9.4
     EU Size Equivalent  EU 7.5  EU 8 EU 8.5 EU 9 EU 10 EU 11
     Unisex Glove Models: Markhof Pro 2.0 | Skadi Zipper Mitt | Ipsoot | Alta Over-Mitt | Merino Liner Touch | Primaloft/Merino Liner | Urbex | Powerstretch Pro Liners
    Female Size Guide* XS S M L XL
    Hand Girth cm 16.0 - 17.5 17.5 - 18.8 18.5 - 20.0 20.0 - 21.5 -
    inch  6.3 - 6.9 6.9 - 7.4 7.2 - 7.9 7.9 - 8.5 -
    Hand Length cm 15.5 - 16.5 16.3 - 17.2  17.0 - 18.5 19.0 - 20.0 -
    inch  6.1 - 6.5 6.4 - 6.8 6.7 - 7.3 7.5 - 7.9 -
     EU Size Equivalent  EU 6  EU 7 EU 8 EU 9 -
    *This size guide is specific only to W's Nordic Photography Glove


    Please note, our gloves are designed to fit snuggly to give you the best camera feel without compromising on warmth. If you prefer a looser fit, please consider to go a size up.

    As we learn more and more about gloves we also learn that all hands are different. Some people have long skinny fingers and slim wrists, others have wide hands with short fingers.

    Our gloves wont fit all even with the right measurements from the sizing chart – but we try!


    What size should I get if I'm between sizes?

    For many, the best option will be to go up a size if your measurements are in between sizes.

    If you are between sizes or if your hands do not fit into the measurements on our sizing chart, we recommend prioritizing the fit for the girth measurement. The girth is the most important measurement and if the girth size on the glove is too small, you won't be able to fit the glove.


    Should I size up for my liner glove?

    If you’re considering pairing a liner glove with your photography gloves, we recommend choosing the same size liner as photography glove. We designed our liners to be thin and fit inside of our photography gloves so we recommend your normal size in liners. There are two exceptions to this:

    Exception #1: If you are at the very end of the ratio size in the sizing chart, e.g. 1 mm from being a size Large, then we advise going up a glove size if you plan to often wear the liner with the gloves. 

    Exception #2: If your personal preference is to wear fairly loose gloves, then you should also go up a size when adding a liner. We don't recommend this as you will compromise dexterity with loose gloves and our priority is best possible camera feel. But you know best what you like!

    House tip: Make sure to choose a liner size that is snug/tight on your hand for the best Fliptech performance when wearing liners and gloves together.