November 26, 2020

Lofoten, Norway has become one of the most iconic and sought after photography locations for landscape photographers all over the world. Truly magical: picturesque red fishing cabins sitting on the banks of icy cold Norwegian fjords with dramatic peaks piercing the sky in the background. It’s almost too beautiful to be true. 


Lofoten fishing cabins in winter
Photo by Pedro Kin.

Every year, hundreds of thousands of tourists, climbers, surfers, divers, photographers and artists flock to the strikingly beautiful landscape. But Lofoten has more to offer than beautiful scenery. It is also the home of the world's last, robust cod stock that provide thousands of meals and livelihood for the locals in the area. Here, mainland Europe's largest seabird colony nests and off the Lofoten island of Røst lies the world's largest cold-water coral reef, also known as the ocean's rainforest.


We are donating all profits from Black Friday Sales to the Norwegian Society for Conservation

Lofoten is a place we have visited and fallen in love with ourselves and this Black Friday, we wanted to do something good, something that would truly make a difference in the photography world which is why we are donating all profits from Black Friday to the Norwegian Society for Conservation who’s fighting to keep Lofoten wild and beautiful.

If you choose to buy a pair of gloves with us on Black Friday, you’ll be contributing to the future security and safety of Lofoten as a beautifully untouched photography location.

Want to know more about what your dollars are supporting? Here’s a quick look at the specific projects The Norwegian Society for Conservation works on. 

Christian Hoiberg taking a photo in lofoten in the mountains
Photo by Christian Hoiberg.


Protecting the world’s largest cold-water coral reef:

If you immediately think of the tropics when you coral reefs, you’re not alone but warm water isn’t the only place where coral reefs can thrive. Lofoten is home to the world’s largest cold-water coral reef which is found off the coast of Røst at 300-400m deep. The reef stretches for 25km long and 2.8km wide. 

Cold-water coral reefs provide rich habitat for undersea flora and fauna but these coral reefs are vulnerable ecosystems that can be destroyed by trawling and petroleum activities. 

Lofoten fishing cabins in winterPhoto by Pedro Kin.


Protecting Vulnerable Fish and Whale life:

Nowhere else in the world is such a small area so important to several of our most valuable fish such as saithe, haddock, herring and cod. In fact, 70% of the fish caught in the Norwegian Sea and the Barents Sea each year pass Lofoten, Vesterålen and Senja in their most critical life phases, such as fish eggs and baby larvae.

The fish eggs and baby larvae are especially vulnerable to oil pollution but unfortunately, the areas most sought after for oil drilling also intersect the middle of the feeding zones for cod and other fish species. The risk of oil drilling in these areas put the fish population at great risk. 

Even a small accidental spill could have dramatic consequences for the fish stock, for the fishing industry and for marine mammals such as minke whales, sperm whales and seals that feed on the fish.

Lofoten in winter with the Aurora Borealis northern lightsPhoto by Pedro Kin.


How they are working to Protect Lofoten:

Oil drilling is one the many threats to the Lofoten area and The Norwegian Society for Conservation is actively working to prohibit oil drilling in these at-risk areas. 

In 2019 they had a big win by turning the opinion of a larger political party in Norway which means that there is currently a political majority voting against oil drilling in Lofoten. While this win gives us momentary relief, the future of Lofoten remains uncertain and the fight against oil drilling in Lofoten is a constant battle. Your donation will help the Norwegian Society for Conservation continue their work to keep Lofoten wild. 

In addition to oil drilling, Lofoten is also at risk from human-made climate change which threatens all of our livelihoods and is one of the biggest challenges of our lifetime. According to the UN Climate Panel, at least 75 per cent of the world's known reserves of coal, oil and gas must be abandoned to avoid dangerous and irreversible climate change of more than two degrees warming. 

During the climate negotiations in Paris, it was agreed to avoid a temperature increase of more than 1.5 degrees globally, we must allow even more oil, coal and gas to remain underground without human interference. As Lofoten is in the Arctic Circle, it is especially susceptible to the damage of a warming climate with most of its flora and fauna relying on consistency cool temperatures for survival.

The NSC work on many different projects within Nature Conservation, renewable energy, climate changes, transportation, pollution and advocates for sustainable living. Throughout Norway, there are local clubs taking action in their own area throughout the year (such as clothes swaps, river clean-ups, etc) and making a direct impact on a local level.

We are proud to donate our profits from Black Friday to the NSC and we hope you will join us in making a difference to this iconic location. 

Lofoten Norway in winter Photo by Pedro Kin.

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Help With Sizing


  1. Measure around the widest part of your hand with a relaxed open palm.
  2. Measure from base of hand to the tip of the middle finger.

PEASE NOTE:  We design our gloves to be snug for best camera feel possible. This sizing chart reflects snuggly fitted gloves.

    Unisex Size Guide XS S M L XL XXL
    Hand Girth cm  18 - 20  20 - 21 21 - 22 22 - 23 23 - 25 25-28
    inch  7.1 - 7.9   7.9 - 8.3  8.3 - 8.7 8.7 - 9.1 9.1 - 9.8 9.8-11.0
    Hand Length cm  16.0 - 17.5  17.5 - 18.5 18.0 - 19.0 19.0 - 20.0 20.5 - 22.0 22-24.0
    inch  6.3 - 6.9 6.9 - 7.2 7.1 - 7.5 7.5 - 7.9 8.1 - 8.7 8.7-9.4
     EU Size Equivalent  EU 7.5  EU 8 EU 8.5 EU 9 EU 10 EU 11
     Unisex Glove Models: Markhof Pro 2.0 | Skadi Zipper Mitt | Ipsoot | Alta Over-Mitt | Merino Liner Touch | Primaloft/Merino Liner | Urbex | Powerstretch Pro Liners
    Female Size Guide* XS S M L XL
    Hand Girth cm 16.0 - 17.5 17.5 - 18.8 18.5 - 20.0 20.0 - 21.5 -
    inch  6.3 - 6.9 6.9 - 7.4 7.2 - 7.9 7.9 - 8.5 -
    Hand Length cm 15.5 - 16.5 16.3 - 17.2  17.0 - 18.5 19.0 - 20.0 -
    inch  6.1 - 6.5 6.4 - 6.8 6.7 - 7.3 7.5 - 7.9 -
     EU Size Equivalent  EU 6  EU 7 EU 8 EU 9 -
    *This size guide is specific only to W's Nordic Photography Glove


    Please note, our gloves are designed to fit snuggly to give you the best camera feel without compromising on warmth. If you prefer a looser fit, please consider to go a size up.

    As we learn more and more about gloves we also learn that all hands are different. Some people have long skinny fingers and slim wrists, others have wide hands with short fingers.

    Our gloves wont fit all even with the right measurements from the sizing chart – but we try!


    What size should I get if I'm between sizes?

    For many, the best option will be to go up a size if your measurements are in between sizes.

    If you are between sizes or if your hands do not fit into the measurements on our sizing chart, we recommend prioritizing the fit for the girth measurement. The girth is the most important measurement and if the girth size on the glove is too small, you won't be able to fit the glove.


    Should I size up for my liner glove?

    If you’re considering pairing a liner glove with your photography gloves, we recommend choosing the same size liner as photography glove. We designed our liners to be thin and fit inside of our photography gloves so we recommend your normal size in liners. There are two exceptions to this:

    Exception #1: If you are at the very end of the ratio size in the sizing chart, e.g. 1 mm from being a size Large, then we advise going up a glove size if you plan to often wear the liner with the gloves. 

    Exception #2: If your personal preference is to wear fairly loose gloves, then you should also go up a size when adding a liner. We don't recommend this as you will compromise dexterity with loose gloves and our priority is best possible camera feel. But you know best what you like!

    House tip: Make sure to choose a liner size that is snug/tight on your hand for the best Fliptech performance when wearing liners and gloves together.