What happens when a snowboarding photography legend builds creativity not on big moments, but on positivity, routine, and always showing up?
In Episode 3 of Vallerret’s Creative Outsiders, we sit down with Finnish photographer Pasi Salminen for a relaxed and honest conversation about creativity, balance, and the reality of making space for personal work alongside everyday life.
Pasi has been part of the Vallerret story from the very beginning. He is a true snowboard photography legend. His work has defined generations of snowboard imagery, and just as importantly, he’s known for his positive, down-to-earth approach. Being around Pasi means things feel lighter, even on cold, long days in the mountains.
Together with Lukas and Carl, Pasi talks about how creativity doesn’t always arrive as inspiration — sometimes it comes through routine. Through small habits. Through doing something, even when motivation is low.
Rather than chasing big ideas, Pasi focuses on consistency. Picking up the camera. Going outside. Keeping things simple.
And being Finnish, the conversation naturally drifts toward winter.
Cold weather, for Pasi, isn’t something dramatic or extreme. It’s just part of daily life. You dress properly, prepare, and get on with it. That same mindset shapes how he approaches photography: working with conditions instead of fighting them.
This episode is calm, relatable, and refreshingly honest — especially for anyone who feels the pressure to always be inspired.
In this episode, we talk about:
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Why creativity doesn’t need to feel creative all the time
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How routine can be more powerful than motivation
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Finding balance between work, life, and personal projects
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Shooting in cold weather without making it a big deal
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Early Vallerret memories from snowy test shoots
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Why overthinking can stop good ideas before they start
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How Finland quietly shapes mindset, resilience, and approach
Perfect for photographers, filmmakers, creators with busy lives, and anyone who’s trying to keep creativity alive without turning it into another source of pressure.
🎙️ Listen to Episode 3 here:
Whether you’re shooting winter landscapes, fitting creativity around everyday routines, or just looking for a reminder that doing something is often enough — this one’s an easy, comforting listen.
Explore more through the links below:
Stay warm. Stay curious. Stay out longer. 🧤🔥
